It's unfair to blame the creative team's lack of vision for this solution w/o knowing MUCH more about the job and the details behind the path to the final mark. Seems like interbrand (or whoever did this) completely dropped the ball on this
#ATT MAIL STATIONERY FREE#
Many thanks to - who else?�- DesignMaven for the early notification of this launch.ĭuring this discussion, please feel free (obligated?) to expand on any “I like it/I don’t like it” comments you might have on the logo - we can only get so far with those comments.
You can access more information on AT&T’s - sorry, at&t’s - Brand Center, including an evolutionary chart of the logo, ads and a variety of logo formats for your inspection. Lowercase type is now used for the “AT&T” characters because it projects a more welcoming and accessible image.
Transparency was added to the globe to represent clarity and vision.
The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence. The new logo reinvigorates the AT&T globe - one of the most recognized corporate symbols in the world. “The revitalized mark symbolizes these attributes - innovation, integrity, quality, reliability and unsurpassed customer care”
#ATT MAIL STATIONERY UPDATE#
If new information arises we will update this point.įrankly, there is a lot to be written about this redesign, but I would rather make this post as simple and objective as possible so that the best is left for the comments.Ī few bits from the official press release: So let’s skip right ahead to the result and the reasons behind it:Īlthough not credited in any press release, word on the street is that Interbrand was responsible for creating the new identity. A lengthy history on what led us to this point can be read in, the now three-times-linked, Michael B.’s The Final Days of AT&T. It was just a matter of when and how -�more specifically: how bad. Read details on the SmartTemplate4 Add-on page or on its Support Page for Stationery integration.We all knew it was coming. SmartTemplate4 allows you to customize your templates beyond just design, by inserting information from the mail header. Stationery now also works in cooperation with the SmartTemplate4 Add-on, to provide an even richer and better experience. From now, Stationery will not update your list of templates, so default one will stay default until you change it manually in Stationery options. But You can change default behavior: simply go to Tools / Stationery options, tab Options, and un-check Enable automatic templates management checkbox. It make all templates sorted, most recently used going on top. It incorporates idea: Last time used template is probably most liked one. By default, last used template become default one. As template you may use template files from MS Outlook Express.
Simply use drop-down menu from buttons Write, Reply* and Forward, and select Other Stationery. Or You can build it on Your own, it is simple.
#ATT MAIL STATIONERY INSTALL#
You can download it and install manually, from GitHub. But TB team fail to do the review, thus new version couldn't be downloaded here or updated automatically in TB. There is a version for TB 60 already, it was sent for review and publishing two months ago. HTML editing in the Write window is provided by ThunderHTMLedit. = Similar functionality can be found in SmartTemplate4. = | TB68 USERS: | This add-on is no longer maintained.
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